LG Love to Laundry
In May of 2025, LG hosted an activation at The High Line’s Gansevoort Plaza in New York called The Laundrette of Love. The objective of this activation was to help launch and sustain momentum of LG's Love to Laundry campaign and single-unit solutions for any laundry needs. Celebrity officiant, Patti Stanger, faux wed 10 couples in this chapel style pop-up. While the couples said their vows, passersby were welcome to watch and enter themselves into a “Love Letter to Laundry” Sweepstakes to win an LG washer-dryer combo. I was on the production team for this activation. I helped to coordinate the venue, fabrication company and on-site musical talent. I also helped to create the activation decks and plans for this project. During post-production I assisted in the processing and logging of invoices and reconciliation of the budget.



